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Marketing Strategy Manager

3 weeks ago

Sharjah, Sharjah, United Arab Emirates Client of Talentmate Full time

We are seeking a highly skilled professional to drive the development and execution of trade marketing strategies in the UAE market. This role is critical in optimizing in-store visibility, driving retail sales, and ensuring alignment between brand marketing and trade channel objectives.

Key Responsibilities
  • Develop and implement trade marketing strategies to drive product visibility and sales growth across retail channels
  • Collaborate with sales teams to create customized trade plans that align with business objectives and customer needs
  • Manage trade marketing budgets, ensuring effective allocation of resources for promotional activities
  • Coordinate with retailers to execute in-store displays, POS materials, and promotional campaigns
  • Conduct market research to identify trends, opportunities, and competitor activity in the trade channel
  • Monitor and evaluate the performance of trade programs, adjusting strategies as needed to maximize ROI
  • Develop key relationships with retail partners, distributors, and wholesalers to strengthen brand presence
  • Analyze sales data to measure the effectiveness of trade activities and suggest improvements
  • Ensure consistency of brand messaging across all trade marketing materials and activities