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Digital Sports Marketer

3 weeks ago

Dubai, Dubai, United Arab Emirates Black Pearl Consult Full time

Black Pearl Consult is seeking a highly skilled Senior Marketing Executive to join our team in Dubai and Sharjah locations.

About the Role

The ideal candidate will be responsible for developing and executing marketing strategies that drive sales, brand awareness, and customer engagement across our retail sports business.

Key Responsibilities:
  • Marketing Strategy & Execution
    • Develop and implement comprehensive marketing plans aligned with our company goals.
    • Identify target audiences and craft marketing strategies to drive engagement and sales.
    • Cultivate partnerships with sports brands, athletes, and influencers.
  • Digital Marketing & Social Media
    • Grow and manage our social media presence on various platforms.
    • Oversee paid advertising campaigns to drive online and in-store traffic.
    • Enhance online visibility through SEO and content marketing.
  • Retail & Sales Support
    • Develop in-store marketing activities such as promotions, discounts, and branding initiatives.
    • Collaborate closely with the sales team to support retail initiatives and customer engagement.
    • Analyze sales trends and adjust marketing efforts accordingly.
  • Sponsorships & Brand Collaborations
    • Negotiate and collaborate with sports brands, athletes, and influencers.
    • Manage event sponsorships, tournaments, and partnerships to increase brand exposure.
  • Data & Performance Analysis
    • Track and analyze campaign performance using tools like Google Analytics and Meta Business Suite.
    • Provide insights and reports on marketing ROI and customer behavior.
    • Optimize marketing spend based on data-driven decisions.
  • Customer Engagement & Community Building
    • Create and manage loyalty programs for returning customers.
    • Promote sports events, competitions, and activations.
    • Handle customer feedback to enhance brand reputation.
    Requirements:

A degree in Marketing, Business, or a related field. 3-5 years of experience in marketing, preferably in retail or sports industry. Skills in digital marketing, campaign management, social media, SEO, content creation. Familiarity with tools such as Google Ads, Meta Ads, Canva, Photoshop, CRM & email marketing platforms. Passion for sports is a plus.