Senior Brand Manager

6 days ago


Dubai, Dubai, United Arab Emirates Peergrowth Consultancy Co. Full time

As a Senior Brand Manager at Peergrowth Consultancy Co., you will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales. You will work closely with cross-functional teams to create marketing initiatives that meet business objectives.

Responsibilities:

  • Strategy Development: Create and implement comprehensive marketing plans and campaigns aligned with business goals, product launches, and seasonal calendars.
  • Brand Communication: Ensure consistent brand messaging across all platforms. Manage visual and verbal brand communication for all marketing initiatives.
  • Campaign Execution: Plan, execute, and analyze multichannel campaigns (digital, print, influencer collaborations, events).
  • Digital Presence: Oversee social media, email marketing, SEO/SEM, and website content. Track analytics and optimize performance.
  • Influencer Partnerships: Identify and partner with influencers, stylists, and media outlets to enhance brand visibility.
  • Retail Collaboration: Collaborate with retail and ecommerce teams to create marketing strategies that drive traffic and conversion both in-store and online.
  • Trend Insights: Stay updated on fashion trends, market competition, and customer behavior to identify new opportunities.
  • Event Execution: Plan and execute brand events, pop-ups, and fashion shows to enhance brand presence.
  • Performance Metrics: Manage marketing budgets efficiently and measure ROI on campaigns.
  • Team Guidance: Guide and mentor junior marketing team members and coordinate with cross-functional teams including design, sales, and production.


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