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Marketing Automation Specialist

1 week ago

Dubai, Dubai, United Arab Emirates Calo Inc. Full time

About Calo Inc.

We're a dynamic company offering personalized meal plans through advanced nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Our innovative approach has led to significant growth and expansion into multiple countries, delivering millions of meals to our customers each year.

We're dedicated to making healthy eating easy and accessible, addressing some of the world's most critical problems.

Key Responsibilities

As a Marketing Automation Specialist at Calo Inc., you'll be responsible for developing and executing paid marketing strategies across social media platforms.

Your primary objective will be to drive customer acquisition and engagement through data-driven digital campaigns.

You'll work closely with our marketing and design teams to create compelling campaigns that resonate with our target audience and contribute to Calo's growth and market presence.

Main Responsibilities:
  • Develop and execute paid marketing strategies on social media platforms like Meta, TikTok, and Snapchat.
  • Manage campaign performance and make adjustments based on data-driven insights.
  • Collaborate with cross-functional teams to ensure seamless integration with overall marketing strategies.
  • Conduct A/B testing to refine campaigns and enhance engagement and conversion rates.
  • Stay up-to-date with trends in social media marketing and adapt strategies accordingly.
  • Work with the growth team to optimize funnel conversion rates and share insights.
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