Digital Marketing Strategist

6 days ago


Dubai, Dubai, United Arab Emirates Bayt Full time
Job Overview

Bayt.com, a leading job site in the Middle East and North Africa, is seeking a dynamic Digital Marketing Strategist to drive growth and enhance the performance of our digital advertising efforts. This role focuses on building and optimizing Jobseeker and Employer campaigns across several regions.

Main Responsibilities
  1. Develop and own the PPC strategy, translating business objectives into an effective action plan.
  2. Construct and manage top-performing Google Search Ads (AdWords), PMAX campaigns, and Microsoft Advertising (Bing) campaigns from scratch, ensuring alignment with business goals.
  3. Take ownership of Lead Gen and App Download campaigns with targets in mind.
  4. Analyze campaign performance regularly and implement optimizations based on data to maximize ROI through lead generation.
  5. Monitor budgets, bids, and key account metrics to ensure cost-effective campaign management.

Required Skills and Qualifications
  1. A minimum of 2-3 years of professional experience in performance marketing, with a strong emphasis on SEM and PMAX.
  2. Bachelor's degree in digital marketing, or a related quantitative, analytical field.
  3. Proactive and analytical mindset, with exceptional attention to detail.
  4. Proficiency in managing and analyzing large data sets to drive marketing decisions.


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