Director of Digital Innovation
5 days ago
As a Director of Digital Innovation, you will be responsible for leading our digital media and design efforts. This includes developing and executing comprehensive digital media strategies that drive business results.
About the Role:- The ideal candidate will have at least 15 years of experience in managing cross-functional teams, driving social media projects, and delivering digital products for high-profile organizations.
- The successful candidate will possess a deep understanding of social media platforms, digital product development, and content creation processes.
Key Responsibilities:
Platform-Specific Campaign Management:- Tailor campaigns for different platforms, understanding each platform's unique audience and best practices (e.g., LinkedIn for professional engagement, Instagram for visual storytelling, Twitter for real-time updates).
- Stay up to date with the latest trends and platform features (e.g., Instagram Reels, LinkedIn Articles) and leverage new tools to enhance engagement and reach.
- Oversee community management to build brand loyalty and actively engage with followers, influencers, and high-profile stakeholders.
- Lead the creation and management of digital products, including mobile apps, digital publications, eBooks, interactive media, and web-based content.
- Ensure all digital content is of the highest quality and aligns with brand guidelines, offering an innovative and user-friendly experience across all platforms.
- Oversee the production of multimedia content such as video, graphics, blogs, podcasts, and webinars, ensuring they are integrated into the overall content strategy.
- Manage the lifecycle of digital products, from initial concept and design through to launch, analytics, and ongoing optimization.
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