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Technical Marketing Lead

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Siemens Mobility Full time

We are seeking a Technical Marketing Lead to join our team in Abu Dhabi, UAE. As a key member of our marketing team, you will be responsible for leading the development of technical marketing content and campaigns that maximize customer experience and capture new prospects and leads.

The ideal candidate will have a passion for evangelizing marketing functionality within existing CRM and Sales Enablement platforms. They will also enjoy collaborating with cross-functional teams, operating cutting-edge marketing and AI platforms, and working on exciting projects.

As a Technical Marketing Lead, you will play a crucial role in expanding our marketing capabilities in our regional companies. You will promote engaging and high-quality technical marketing content and campaigns across multiple platforms and sales channels to positively impact campaign effectiveness.

To succeed in this role, you will need to implement and manage multiple publication channels to drive traffic and generate leads. You will also restructure, optimize, and localize existing technical content with the support of product lifecycle managers and sales to maximize customer interest and engagement in your region.

You will also be responsible for collaborating with the global marketing team and regional companies to expand, modularize, and localize our extensive content library. You will repurpose existing content and campaigns for regional needs focusing primarily on digital methods.