Marketing and Communications Director
4 weeks ago
At Talent Pal, we are seeking a highly skilled Marketing and Communications Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing and communication strategies to promote our brand and services.
Key Responsibilities:- Develop and maintain the Academy's brand image and reputation, ensuring consistency across all marketing materials and communications.
- Oversee the creation of high-quality content for various channels, including websites, social media, newsletters, press releases, and promotional materials.
- Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising, analyzing and reporting on performance to optimize results.
- Design and manage all graphic design elements for digital and print marketing collateral materials, including the yearly prospectus.
- Monitor student social media accounts to ensure safe practice among the student body.
- Develop and maintain relationships with media outlets and manage press releases, handling crisis communication and providing timely and accurate information to stakeholders.
- Organize and manage press conferences and media events, copywriting, proofing, and monitoring all press releases.
- Plan and execute academy events, such as open houses, alumni gatherings, and conferences, collaborating with various departments to ensure successful event promotion and execution.
- Assist the operations manager and box office in coordinating, organizing, and managing in-house events, managing multiple aspects, including design, inventories, ticketing, seating, press, influencers, students, and staff.
- Assist faculty and staff with any outreach activities and events.
- Develop and manage the marketing and communication budget, allocating resources effectively to maximize ROI on marketing activities.
- Manage and mentor a team of marketing and communication professionals, fostering a collaborative and innovative team environment, providing training and development opportunities for team members.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field; a Master's degree is preferred.
- Minimum of 5 years of experience in marketing and communications, preferably in the education sector.
- Strong leadership and team management skills, excellent written and verbal communication skills, proficiency in digital marketing tools and platforms, experience with content management systems (CMS) and customer relationship management (CRM) systems.
- Ability to work under pressure, manage multiple projects simultaneously, strong analytical skills, and the ability to interpret data to make informed decisions, strategic thinking and planning, creativity and innovation, attention to detail, relationship building and networking, problem-solving and decision-making, adaptability and flexibility.
Talent Pal is a leading provider of education and training in the performing arts. We are dedicated to delivering world-leading education and training, paving the way for a successful future on and off the world stage. Our academy is a centre of excellence, the only dedicated performing arts academy of its kind in the Middle East, where everyone is welcome from all backgrounds to realize their potential as the new creative citizens of the world.
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