Digital Transformation Lead

5 days ago


Dubai, Dubai, United Arab Emirates Agthia Group Full time
About Us

Agthia Group is one of the region's leading Food & Beverage companies, with a steadily growing international footprint. We've built a diverse portfolio of over 35 market-leading brands across Water & Food, Snacking, Protein & Frozen, and Agri-Business – touching the lives of millions of consumers in more than 65 global markets.

As a Marketing Analytics Specialist, you will work closely with cross-functional teams to develop deeper insights about our customers and their journeys, utilizing those insights to drive business actions.

Key Responsibilities:

  • Real-Time Campaign Optimization – Evaluate digital campaigns on the go, providing actionable recommendations for performance enhancement.
  • Digital Analytics & Performance Tracking – Utilize tools like Google Analytics, Adobe Analytics, Mixpanel, and other platforms to monitor trends and uncover growth opportunities.
  • A/B Testing & Conversion Optimization – Conduct experiments and analyze user behavior to continuously enhance digital assets.


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