Marketing Operations Strategist

6 days ago


Dubai, Dubai, United Arab Emirates Emirates Full time

Job Purpose

The role of the Marketing Operations Specialist at Emirates involves overseeing the delivery of brand and tactical campaigns across multiple markets. This includes ensuring that campaigns are executed in accordance with brand guidelines and delivering on the briefs provided by the Manager Marketing Communications (MMC). The specialist is also responsible for managing relationships with multiple agencies to ensure quality execution of campaigns.

In This Role You Will

  • Develop and execute campaigns across various paid, owned, and earned channels in defined markets, ensuring overall campaign quality and budget compliance.
  • Translate internal marketing briefs for creative and PR agencies, working with the agencies to develop campaign responses for MMC sign-off.
  • Oversee and manage agencies during campaign implementation, ensuring timely delivery and quality asset maintenance.
  • Develop strong relationships with agencies, providing brand guidelines and frameworks while driving creative inspiration.
  • Collaborate with teams across the department, including the MMC and Strategic Planner, to ensure data-driven insights and recommendations are integrated into campaigns.
  • Communicate effectively with stakeholders to ensure variations or potential issues are recognized and addressed.
  • Determine budgetary requirements for assigned markets and make workable recommendations for optimization.
  • Collect data from internal and external sources to optimize campaign performance and gather learnings for future campaigns.


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