Digital Marketing Manager
3 weeks ago
About Deluxe Holiday Homes:
Deluxe Holiday Homes is a leading vacation rental management company in Dubai, managing over 700 properties and offering services including property management, real estate brokerage, and more. With over 240 professionals, we prioritize innovation, professionalism, and excellence.
About the Role:
We are seeking an experienced Assistant Digital Marketing Manager to join our team in Dubai. The ideal candidate will be responsible for developing and executing strategic marketing plans to boost brand visibility, increase occupancy rates, and drive business growth. Proficiency in both Russian and English is highly preferred, along with a strong understanding of digital marketing channels.
Key Responsibilities:
- Develop and execute digital marketing strategies to enhance brand visibility and drive business growth.
- Oversee and coordinate digital marketing campaigns, including paid search (PPC), social media advertising, content marketing, email campaigns, and SEO/SEM strategies.
- Supervise daily tasks and objectives for the marketing team, ensuring timely completion and alignment with company goals.
- Collaborate with the marketing team to ensure seamless execution of marketing efforts and alignment with company objectives.
- Optimize the company's online presence across multiple platforms, including Google OTAs, social media platforms, and the company website.
- Monitor and analyze performance metrics for all campaigns, using insights from analytics tools to inform data-driven decisions.
- Ensure consistent brand messaging across all digital channels and marketing collateral, working closely with the design, sales, and operations teams.
- Oversee the creation and distribution of engaging content, including blogs, newsletters, and promotional materials, ensuring alignment with brand standards and business goals.
- Coordinate with other departments to ensure marketing efforts align with broader company objectives and operational timelines.
- Manage the marketing budget, ensuring effective allocation of resources across campaigns and tools.
- Stay updated on the latest digital marketing trends, tools, and technologies to drive continuous improvement and innovation within the team.
- Provide guidance, mentorship, and training to marketing team members to help them develop their skills and improve their overall performance.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 35 years of experience in marketing, preferably in the hospitality or real estate sectors.
- Fluency in Russian and English (spoken and written).
- Expertise in digital marketing strategies, social media, SEO, SEM, and email marketing.
- Proven experience with PPC campaigns and analytical tools (Google Ads, SEMrush, etc.).
- Strong leadership and communication skills, with the ability to manage multiple projects.
- Ability to work in a fast-paced environment and meet deadlines.
If you believe you have the skills and experience required for this role, we encourage you to apply and take the next step in your career with Deluxe Holiday Homes.
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