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Digital Marketing Strategist
2 weeks ago
We are seeking a skilled Digital Marketing Strategist to join our team at CDB Project. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and brand awareness.
Key Responsibilities- Plan, create, and schedule content for multiple social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and Pinterest.
- Develop engaging visuals, videos, and captions that reflect the company's brand identity and values.
- Engage with followers by responding to comments, messages, and inquiries promptly, fostering a strong online community.
- Track and analyze social media performance metrics, leveraging insights to optimize content and strategy.
- Develop and execute paid advertising campaigns on Google Ads and Meta platforms (Facebook and Instagram).
- Conduct keyword research and create targeted ad campaigns to drive traffic and conversions.
- Monitor and adjust campaigns based on performance analytics to ensure ROI optimization.
- Generate detailed reports on campaign performance and recommend strategies for improvement.
- Create and implement marketing campaigns to build brand awareness and attract new clients.
- Design marketing collateral such as brochures, presentations, and promotional materials.
- Support email marketing initiatives, including content creation and distribution.
- Conduct market research to identify trends, customer needs, and opportunities for growth.
- Write blog posts, newsletters, and website content optimized for SEO to increase organic traffic.
- Collaborate with photographers, videographers, and graphic designers to develop high-quality content.
- Ensure consistency in branding across all marketing materials and platforms.
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in social media management, digital advertising, and general marketing, preferably in the interior design or fit-out industry.
- Proven experience managing Google Ads and Meta advertising campaigns.
- Proficiency in tools like Google Ads Manager, Meta Business Suite, and analytics platforms.
- Strong copywriting, editing, and creative content development skills.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Knowledge of SEO, SEM, and digital marketing best practices.
- Excellent organizational and multitasking abilities.
- A passion for design and creativity is a strong advantage.
