Influencer Marketing Manager
1 month ago
Meta is seeking an experienced Influencer Marketing Manager to spearhead our global creator-centric community strategy across various social media platforms. As a key member of our team, you will be responsible for identifying and cultivating Creators from our MR/VR audience, developing platform-specific strategies, and collaborating with cross-functional teams to drive innovative creator and community management plans.
Responsibilities:- Spearhead Global Creator-Centric Community Strategy: Develop and execute a comprehensive community strategy across Facebook, Instagram, Twitter, YouTube, TikTok, Discord, Reddit, Twitch, and other relevant platforms to identify and cultivate Creators from our MR/VR audience.
- Create Platform-Specific Strategies: Design and implement platform-specific strategies, including proactive and reactive creator and fan engagement programs, to drive community growth and engagement.
- Establish Discord Community Management Processes: Develop and implement processes for Discord community management and activation to achieve lasting results and best practices.
- Collaborate with Cross-Functional Teams: Work closely with Product Marketing, Creative, Sales, Performance Marketing, Brand Strategy, PR, and other teams to develop innovative scaled creator and community management plans.
- Manage Agency Partners: Collaborate with agency partners and work closely with customer service and cross-functional teams to drive community growth and engagement.
- Analyze and Report on Community Performance: Analyze and report on scaled creator and Discord community management performance to continuously optimize efforts.
- Operate Globally: Coordinate initiatives with regional marketing counterparts to drive global community growth and engagement.
- Develop Playbooks: Develop playbooks to grow and retain the Meta Quest Discord Community.
- Moderate User Content: Moderate user content and enforce guidelines for a positive, safe environment.
- Expand and Promote the Meta Quest Creator Program: Expand and promote the Meta Quest Creator Program alongside agency partners.
- Increase Awareness of New Hardware and Software Features: Increase awareness of new hardware and software features within the creator program and community.
- Examine Community Data: Examine community data to identify trends, sentiment, and improvement areas.
- 8+ Years of Social Media or Community Management Experience: 8+ years of experience in social media or community management in consumer product categories such as consumer tech, gaming, entertainment, or culture.
- Proven Track Record of Creating Successful Social & Influencer Activation Strategies: Proven track record of creating successful social & influencer activation strategies.
- Experience Leading Agency Partners: Experience leading agency partners and inspiring high-quality work for social channels.
- Experience to Communicate with Influencers: Experience to communicate with influencers and inspire strategic decisions.
- Understanding of Social Marketing Trends: Understanding of social marketing, creator, and content trends.
- Bachelor's Degree or Equivalent Marketing Experience: Bachelor's degree or equivalent marketing experience.
- Experience in Innovative Consumer Product Categories: Experience in innovative consumer product categories like consumer tech and/or AR/VR technologies, gaming, or culture brands.
- Experience as a Gamer and Active Quest MR/VR User: Experience as a gamer and active Quest MR/VR user and advocate.
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