Performance Marketing Lead
7 days ago
Raseed Invest's mission is to make investing easy, simple, and affordable for our users. We are seeking a highly skilled and data-driven User Acquisition Lead to join our team.
About the RoleThis role is instrumental in driving our performance marketing efforts across different channels. The ideal candidate will be an expert in user acquisition, attribution, and growth marketing strategies.
You will play a key role in optimizing acquisition efforts and scaling our customer base efficiently and profitably.
Key Responsibilities- Develop and implement data-driven acquisition strategies, ensuring optimal allocation of budget and resources.
- Co-Lead and execute performance marketing campaigns across different channels.
- Work cross-functionally with product, data, creative, and compliance teams to refine messaging, targeting, and customer journey improvements.
- Enhance attribution modeling and tracking, ensuring accurate measurement of multi-channel impact and conversion efficiency.
Skill Requirements
- 5+ years of experience in performance marketing, user acquisition, or growth roles.
- Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies.
- Strong analytical skills, comfortable making data-driven decisions.
- Proven ability to optimize CAC, LTV, and ROAS while driving sustainable growth.
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