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Senior Marketing Strategist
2 months ago
We are seeking a highly motivated and experienced Senior Marketing Advisor to join our team. As a key member of our marketing team, you will play a critical role in developing and implementing account-based marketing plans for priority accounts in the MEA region.
Key Responsibilities- Develop and execute strategic marketing plans that align with business objectives and drive sales growth.
- Collaborate with account teams to create and promote 1:1 and 1:few ABM initiatives in global and strategic accounts.
- Lead value proposition development and workshops to articulate clear account-specific messaging and demonstrated problems/solutions fit.
- Ensure effective research and use of personas, journey mapping, and moments that matter across accounts and campaigns.
- Partner with content, digital events, and creative teams on campaign concept, custom content requirements, digital marketing support, and message testing.
- Track, measure, and report on all ABM activity based on account KPIs and successes.
- Communicate program status to key stakeholders and ensure programs are executed on time and customer contact strategies and workflows are working effectively.
- Relevant years of experience executing marketing campaigns.
- Relevant Bachelor's Degree.
- Highly motivated, self-starter, independent, critical thinker, and problem-solver.
- Excellent communicator (via presentation, written, and spoken channels) and coalition builder.
- Strategic thinker with a willingness to roll up the sleeves and do whatever it takes to meet individual and company goals.
- Strong attention to detail, well-organized, and able to manage multiple projects simultaneously.
- Relevant local experience and knowledge of markets, culture, and/or key customers in the MEA region (preferred).
- Ability to work across time zones with global stakeholders.
Worley is a global company that delivers more than consulting, engineering, procurement, and construction services. We are committed to building a diverse, inclusive, and respectful workplace where everyone feels they belong and can bring themselves and be heard. We provide equal employment opportunities to all qualified applicants and employees without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity, or expression, genetic information, marital status, citizenship status, or any other basis as protected by law.