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Elevon Core App Engagement Specialist

1 week ago

Dubai, Dubai, United Arab Emirates Elevon Core Full time
About the Role

This position at Elevon Core offers an exciting opportunity to shape app strategy and overall app engagement for customers in the region.

Responsibilities Include:
  1. Developing a local app trade and content activation calendar tailored to different customer groups and segments.
  2. Designing and executing app merchandising strategies per category/brand.
  3. Monitoring competition and social activity to understand emerging trends, pricing & promotional strategies.
  4. Creating clear and detailed briefs for agencies and local marketing teams specifying design and copy requirements for app journeys and in-app content.
  5. A/B Testing & Optimization: Designing and executing A/B tests to evaluate different campaign elements.
  6. Data Analysis & Reporting: Analyzing test results and applying insights to enhance campaign performance.
  7. Stakeholder Collaboration: Working closely with product merchandising, marketing, and analytics teams.
Requirements:
  • 5 years of hands-on experience in managing app merchandising.
  • Strong analytical skills with proficiency in web analytics.
  • Experience building segments, creating content, and deploying app campaigns.
  • Excellent communication (Fluent in Arabic & English) and collaboration skills.