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Data Analyst
2 months ago
About the Role
We are seeking a highly skilled Data Analyst - Digital Channels to join our team at CHALHOUB Group. As a key member of our analytics team, you will be responsible for analyzing and interpreting large data sets to inform business decisions and drive growth.
Key Responsibilities
- Metric Development and Analysis
- Develop and maintain metrics to measure the effectiveness of digital channels, including return on ad spend (ROAS), return on investment (ROI), customer acquisition cost (CAC), and conversion rate (CIR)
- Analyze data from Google Analytics 4 (GA4) and ad platforms to identify trends and opportunities for improvement
- Data Consolidation and Visualization
- Consolidate data from multiple sources in Google BigQuery (GBQ) to provide a single, unified view of customer behavior
- Design and build reports in Looker or Google Data Studio to communicate insights and recommendations to stakeholders
- Business Problem-Solving
- Identify and develop innovative solutions to critical business problems, such as measuring cross-channel campaign effectiveness or optimizing marketing spend using machine learning
- Collaboration and Communication
- Work closely with cross-functional teams, including marketing, sales, and product, to ensure data-driven decision making
- Communicate complex data insights and recommendations to both technical and non-technical stakeholders
Requirements
- 3-6 years of professional experience in data analytics
- Proven experience working with a media agency or in digital analytics
- Experience building reports in visualization tools, such as Looker or Google Data Studio
- Proficiency in SQL
- Experience with multi-touch attribution (MTA) and marketing mixed modeling (MMM) is highly desirable
What We Offer
As a Data Analyst - Digital Channels at CHALHOUB Group, you will have the opportunity to work with a talented team of analytics professionals, develop your skills and expertise, and contribute to the growth and success of our business.