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Field Integrated Marketing Manager

4 weeks ago

Dubai, Dubai, United Arab Emirates Talent Pal Full time
Job Description

The Field Integrated Marketing Manager plays a pivotal role in driving Microsoft's business objectives through the execution of integrated marketing campaigns. This individual is responsible for aligning marketing strategies with globally defined priorities, as well as partnering with local teams to establish effective marketing plans.

Key ResponsibilitiesMarketing Planning and Execution
  • Develops and executes integrated marketing plans that drive customer demand based on global program availability, functional expertise, and local market knowledge.
  • Ensures marketing plan execution upholds global strategic guidance, regulatory, and compliance standards, as well as Microsoft Accessibility and Privacy principles.
  • Collaborates with the Global Demand Center (GDC) team and area stakeholders to align marketing plans with GDC strategy capabilities and engines.
  • Leverages corporate customer targeting segmentation tools and various metrics to provide recommendations for continually updating and improving customer experiences.
Marketing Operations
  • Drives the Rhythm of Connection (RoC) with local stakeholders to ensure alignment and adoption of Global Demand Center (GDC) strategies and messaging.
  • Maintains and reviews marketing-related spending against planned estimates, ensuring event or campaign delivery is consistent with marketing plans.
  • Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools via MSC (Marketing Service Central) in partnership with Global Demand Center (GDC) stakeholders.
Measurement
  • Analyzes marketing performance and marketing spend reports to identify and share insights that may affect marketing and business planning decision-making.
  • Provides data-driven insights leveraging available Global Demand Center (GDC) tools and dashboards to optimize marketing strategy and delivery.
Qualifications

The ideal candidate will possess a Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, along with 5 years of integrated marketing experience, including campaign planning and execution, digital marketing, event management, program management, marketing operations, or related work experience. Microsoft is an equal opportunity employer and welcomes applications from qualified candidates without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations, and ordinances.