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Data Analyst Specialist

2 weeks ago

Dubai, Dubai, United Arab Emirates Elevon Core Full time
Job Description

Elevon Core is seeking a highly skilled Data Scientist/Analyst to join our team. The successful candidate will be responsible for developing and implementing advanced analytics models to enhance customer insights and drive marketing optimization.

The ideal candidate will have strong understanding and hands-on experience with statistical modeling, machine learning algorithms, and data mining techniques. Proficiency in data analysis tools and programming languages such as SQL, Python, and R is also required.

The role involves working closely with both agency and client stakeholders to ensure that the data infrastructure supports the client's business objectives and enables the delivery of exceptional customer experiences that drive business value.

Key Responsibilities
  • Develop and implement data-driven segmentation models to categorize customers based on demographics, behavior, purchase patterns, and other relevant attributes.
  • Build and refine propensity models to predict customer behaviors such as purchase likelihood, churn risk, and response to marketing campaigns.
  • Develop and implement marketing attribution models to quantify the impact of different marketing channels and touchpoints on customer conversion and engagement.
  • Design and implement media mix models to optimize marketing budget allocation across various channels for maximum ROI.
  • Leverage advanced analytics techniques to enrich customer data within our Customer Data Platform (CDP), enabling a deeper understanding of customer profiles and preferences.
  • Utilize customer insights derived from data analysis to optimize CRM communications within Microsoft Dynamics, ensuring relevance and effectiveness.
  • Drive personalization and optimized customer journeys on our website platform (Sitecore) by leveraging data-driven insights and recommendations.
  • Collaborate effectively with cross-functional teams including marketing, product, and technology to translate complex data insights into actionable business strategies.