Market Intelligence Specialist
2 days ago
Weber Shandwick is a global communications agency that provides expert guidance to businesses navigating complex challenges and opportunities. Our team of specialists helps clients achieve their goals through innovative strategy, creativity, and data-driven insights.
About the JobWe are seeking a Market Intelligence Specialist to join our MENAT team. As a key member of our strategy and analytics function, you will work closely with our Strategy Director and Analytics Manager to develop data-driven solutions for our clients. Your primary responsibility will be to collect, analyze, and interpret data from various sources to inform strategic decisions.
You will have the opportunity to work with some of the world's biggest brands across consumer lifestyle, FMCG, automotive, finance, technology, Government, and more. Your expertise will be valuable in analyzing earned media and social media conversations to track volume, topics, and sentiment, as well as identifying trends and cultural insights.
Key Responsibilities:
- Collect and analyze data from multiple sources, including audience profiles, market and industry data, and emerging trends through artificial intelligence.
- Work alongside a network of Weber Shandwick strategists and analysts globally to deliver high-quality insights.
- Analyze results, identify patterns, and form conclusions to inform strategy and creative.
- Report and present findings in PowerPoint to relevant stakeholders and clients.
- Collaborate with client teams to connect analytics to creative campaigns and output.
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