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Product Marketing Strategist

1 week ago


Dubai, Dubai, United Arab Emirates Bristol-Myers Squibb Full time

About Us

Bristol Myers Squibb is a global biopharmaceutical company dedicated to transforming patient lives through innovative medical solutions. We have a long history of pioneering innovation and advancing the treatment of diseases. At Bristol Myers Squibb, we strive to make a meaningful difference in the lives of patients and their families.

We're seeking an experienced Senior Brand Manager to lead the development and implementation of marketing strategies for our products in local representative countries. This role will work closely with cross-functional teams, including distributors and local representatives, to ensure alignment and effective resource allocation.

  • The Senior Product Manager will report directly to the Commercial Lead LR MEA.
  • This role will be responsible for developing and implementing innovative marketing strategies and tactics to optimize sales and market shares.
  • The individual will analyze trends, threats, and opportunities in the marketplace and translate these insights into business implications.
  • This position has a key role in the business strategy and overall financial success of the Local Representative MEA.

Key Responsibilities:

  • Develop annual brand planning to optimize sales, market shares, and forecasting analysis.
  • Work with Access Team & Local Representative to ensure favorable pricing and reimbursement situations.
  • Exhibit a best-in-class level of disease, product, and indication knowledge, including competitor products.
  • Initiate, build, and maintain strong relationships with KOLs to create a positive impact and change to attainment of business objectives and targets.
  • Interact and build strong working relationships with multiple stakeholders both internal and external.
  • Ensure full compliance with laws, regulations, and BMS Standards of Business Conduct and Ethics.