Digital Media Engagement Specialist

23 hours ago


Dubai, Dubai, United Arab Emirates Seagull Technologies LLC Full time

We are seeking a skilled Digital Media Engagement Specialist to build and execute a social media strategy that drives customer engagement, increases website traffic, and boosts revenue through strategic utilization of available marketing tools.

Key Responsibilities:

  1. Develop and implement a comprehensive social media plan by conducting competitive research, platform analysis, benchmarking, messaging, and audience identification.
  2. Create, edit, publish, and share daily content (original text, images, video, or HTML) that fosters meaningful connections and encourages community members to take action.
  3. Optimize company pages on each platform to enhance visibility and increase the reach of the company's social content.
  4. Moderate user-generated content in line with established moderation policies for each community.
  5. Design editorial calendars and syndication schedules to ensure seamless content delivery.
  6. Analyze relevant social data/metrics, insights, and best practices to continuously improve performance.
  7. Collaborate with other departments to manage reputation, identify key players, and coordinate actions.

Requirements:

  1. Bachelor's degree in marketing, communications, or a related field.
  2. Demonstrated expertise in overseeing brand or organizational social media accounts.
  3. Knowledge of social media algorithms and ability to recommend creative ideas.
  4. Strong written and verbal communication skills.
  5. Ability to produce captivating and convincing social media content.
  6. Strong organizational and time management skills.
  7. Proficiency in utilizing social media management tools like Hootsuite, Buffer, and Sprout Social.


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