Digital Media Engagement Specialist
24 hours ago
We are seeking a skilled Digital Media Engagement Specialist to build and execute a social media strategy that drives customer engagement, increases website traffic, and boosts revenue through strategic utilization of available marketing tools.
Key Responsibilities:
- Develop and implement a comprehensive social media plan by conducting competitive research, platform analysis, benchmarking, messaging, and audience identification.
- Create, edit, publish, and share daily content (original text, images, video, or HTML) that fosters meaningful connections and encourages community members to take action.
- Optimize company pages on each platform to enhance visibility and increase the reach of the company's social content.
- Moderate user-generated content in line with established moderation policies for each community.
- Design editorial calendars and syndication schedules to ensure seamless content delivery.
- Analyze relevant social data/metrics, insights, and best practices to continuously improve performance.
- Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Demonstrated expertise in overseeing brand or organizational social media accounts.
- Knowledge of social media algorithms and ability to recommend creative ideas.
- Strong written and verbal communication skills.
- Ability to produce captivating and convincing social media content.
- Strong organizational and time management skills.
- Proficiency in utilizing social media management tools like Hootsuite, Buffer, and Sprout Social.
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