Retail Marketing Manager
5 days ago
About Marina Home Interiors
We are a leading retail brand specializing in home interiors. We are committed to providing our customers with an exceptional shopping experience and delivering high-quality products.
Job Summary:
We are seeking a highly motivated and experienced Retail Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive brand awareness, engagement, and sales.
Main Responsibilities:
- Develop Marketing Strategies: Plan and articulate offline and digital marketing strategies, analyze investment, measure, and report ROI.
- Manage Online Channels: Manage and maintain online channel pages, including corporate website, web store, and social media.
- Create Engaging Content: Translate brand values into innovative campaigns by continuously seeking consumer insights.
- Ecommerce Support: Collaborate with the Ecommerce team to optimize customer touch points and drive customer retention.
Key Skills:
- PR background is preferred.
- Experience in ATL/BTL is mandatory.
- Minimum 4-6 years of experience in Retail fashion, luxury segment.
- Well-versed with influencer and social media marketing.
- Knowledge of budget allocation/optimization.
- Good experience in copywriting/content is preferred.
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