Digital Marketing Specialist
6 days ago
We are looking for a talented Digital Marketing Specialist to join our team at Exotic Colors By Maysari. This role offers a unique opportunity to develop and execute innovative marketing strategies that drive growth for our global brands.
The ideal candidate will have a strong understanding of data-driven marketing strategies and be able to develop and execute campaigns aligned with business objectives.
Responsibilities include managing social media platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.) to ensure high engagement and growth, as well as running and optimizing paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads) for customer acquisition.
This role also involves planning and overseeing marketing activations, events, and influencer collaborations, working closely with designers and agencies to maintain brand consistency.
The successful candidate will also conduct market research & competitor analysis to refine marketing strategies and track key performance metrics (ROI, engagement, conversions) to provide actionable insights.
Requirements:- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Minimum 4-6 years in marketing with expertise in social media, digital advertising, and content creation.
- Digital Marketing Expertise: Strong knowledge of Google Ads, Facebook Ads Manager, SEO, email marketing (Klaviyo/Mailchimp), and CRM tools (Zoho CRM, HubSpot).
- Excellent Communication: Strong English copywriting skills; Arabic is a plus.
- Creative & Analytical Thinking: Ability to conceptualize campaigns and analyze data for optimization.
- Project Management Skills: Ability to handle multiple projects with tight deadlines.
- Basic Design & Video Editing (Preferred): Familiarity with tools like Photoshop, Canva, CapCut, Premiere Pro, or Final Cut Pro is an advantage.
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