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Digital Marketing Campaign Coordinator

2 weeks ago

Sharjah, Sharjah, United Arab Emirates Color Palette Beauty Centre Full time

Role Overview

The Brand and Customer Experience Specialist will oversee and drive marketing campaigns to develop communication with existing customers, prospects, and lost customers at Color Palette Beauty Centre. This role requires strong leadership skills, excellent communication abilities, and a deep understanding of the marketing industry.

Key Responsibilities:

  • Develop and update the marketing plan in coordination with the line manager and central Marketing team to ensure alignment with departmental plans.
  • Plan, execute, and manage copywriting – English & Arabic to online E-shots, e-newsletters, and direct mailers.
  • Work closely with the marketing and sales teams as subject matter expert to define messages related to customer communication being sent through marketing channels.
  • Develop and implement new digital marketing mechanisms through liaising with business units to achieve their relevant targets.
  • Prepare monthly performance reports for business units detailing campaign performance, highlighting potential issues, opportunities, and making recommendations.