Event Marketing Manager
6 days ago
We are a world leader in driving continuous growth and transformation across various industries and sectors.
Our commitment to quality, innovation, and client satisfaction has propelled us to the forefront of the Consulting, Training, and Conferences landscapes.
Why Join Us?We are a trusted partner for our B2B and B2C clients with over 25+ years of excellence in accelerating careers and transforming organizations.
Job ResponsibilitiesThe Event Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies and promotion plans for events and conferences.
- This role involves researching and identifying relevant industry events and conferences that can enhance company visibility, generate leads, and boost sales.
- The Event Marketing Manager will utilize the full marketing mix to promote events and conferences, including email, direct mail, PR, social media, online advertising, SMS, radio, and TV.
- This role requires creating and managing a marketing plan focused on lead generation, collaborating with internal teams to optimize marketing efforts for all event components.
- The Event Marketing Manager will manage relationships with vendors, organizers, and attendees to facilitate seamless event operations.
- This role involves overseeing the creation, design, and delivery of marketing collateral, including sales brochures, visitor tickets, advertisements, web banners, and email campaigns.
- The Event Marketing Manager will coordinate on-site event presence, including registration, press office, branding, and material placement.
- This role requires forecasting, monitoring, and managing the event marketing budget, ensuring that all expenses align with financial goals.
- The Event Marketing Manager will provide on-site support, ensuring the smooth execution of all marketing-related activities.
- This role involves tracking and evaluating the effectiveness of event marketing campaigns through KPIs, feedback, and post-event reports, adjusting strategies for future events.
- The Event Marketing Manager will leverage events to capture leads, foster relationships, and support the sales team in converting event participation into business opportunities.
The ideal candidate should have a Bachelor's Degree in Marketing or a related field and at least 3 - 5 years of experience in event marketing.
A strong understanding of strategy creation, project management, and critical path analysis is required. Strong interpersonal, negotiation, and relationship-building skills are also necessary.
The ideal candidate should be able to manage multiple projects simultaneously and be proficient in using databases and CRM tools to manage direct marketing campaigns.
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