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Brand Strategist

3 weeks ago

Dubai, Dubai, United Arab Emirates beBee Careers Full time

Seeking a visionary Brand Strategist to lead the development and consistent application of our brand across all channels and touchpoints.

This role involves shaping how the world perceives us, elevating our identity, voice, and reputation locally and internationally.

Key Responsibilities:
  • Evaluate and strengthen our brand positioning through data-driven insights and strategic planning.
  • Develop and execute our brand strategy across all platforms, ensuring consistent messaging and visual identity.
  • Oversee and enforce brand guidelines across internal departments and external communications.
  • Lead the visual branding direction, including logo, color palettes, photography, and storytelling standards.
  • Collaborate with cross-functional teams to execute impactful campaigns.
  • Manage branding for high-impact campaigns, including those targeting sponsored student enrollment.
  • Conduct brand research, perception audits, and competitor benchmarking to optimize visibility and differentiation.
  • Champion internal brand engagement through workshops and faculty/staff alignment.
Qualifications & Experience:
  • Bachelor's degree in Marketing, Branding, Communications, or a related field.
  • Minimum 8 years of experience in brand management, with 3+ years in a senior leadership role.
  • Proven expertise in brand strategy, identity systems, storytelling, and brand architecture.
  • Experience in higher education, nonprofit, or mission-driven organizations is highly desirable.
  • Proficiency in visual and digital branding tools and platforms.