Global Adtech and Martech Manager

4 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Binance Full time
Job Summary

We are seeking a highly skilled Global Adtech and Martech Manager to join our team at Binance. As a key member of our marketing organization, you will be responsible for implementing and managing marketing technology tools, analyzing data, and optimizing campaign performance.

Key Responsibilities
  1. Implement and manage marketing technology tools, including GA4, AppsFlyer, Firebase, tracking pixels, and Google Tag Manager.
  2. Conduct regular data analysis using tools such as GA4, GSC, AppsFlyer, and CM360 to monitor, optimize, and report on campaign performance.
  3. Assist in the implementation of Web-To-App measurement and attribution strategies.
  4. Ensure accurate tracking, reporting, and attribution across all marketing campaigns by verifying the proper implementation of tracking codes, pixels, and tags.
  5. Implement Server-to-Server integrations with multiple networks via API for campaign measurement and optimization purposes.
  6. Support the team in maintaining and troubleshooting marketing technology tools and platforms.
  7. Assist in creating and maintaining detailed, accurate performance reports for leadership and internal teams, focused on key marketing KPIs.
  8. Collaborate with cross-functional teams to align on campaign objectives, strategies, and data requirements.
Requirements
  1. Full proficiency in Mandarin Chinese and in English to be able to work effectively with multiple teams.
  2. Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or a related field.
  3. Minimum 5 years of experience in a performance marketing role, with a focus on marketing technology implementations and data analysis.
  4. Familiarity with marketing technology tools, such as Google Analytics 4, AppsFlyer, Firebase, tracking pixels, and Google Tag Manager.
  5. Strong experience in using data analytics tools like Google Analytics, Google Search Console, AppsFlyer, and CM360.
  6. Previous experience connecting and managing different marketing APIs such as Google Ads API or Meta's CAPI.
  7. Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
  8. Strong attention to detail and the ability to effectively prioritize and manage multiple tasks.
  9. Clear and concise communication skills, with the ability to present data-driven insights to leadership and various team members.
  10. SQL/Python Language, Bigquery understanding is a plus.
About Binance

At Binance, we are committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. We offer a competitive salary and benefits, flexible working hours, remote-first, and casual work attire. Learn more about how Binancians embody the organization's core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution.



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