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Digital Transformation Lead

1 week ago


Dubai, Dubai, United Arab Emirates BFL Group Full time

About the Role

BFL Group is seeking an experienced Omni Channel Marketing Lead to develop and execute a comprehensive omni-channel marketing strategy, integrating all online and offline marketing efforts to deliver a seamless customer experience.

This role is responsible for:

  • Developing and implementing omni-channel marketing plans to align digital and offline marketing initiatives.
  • Leading multi-channel marketing campaigns to drive customer engagement and retention.
  • Collaborating with internal teams to ensure brand consistency and messaging alignment across all channels.
  • Analyzing campaign performance and providing insights to inform future marketing strategies.

Responsibilities

  • Developing and executing omni-channel marketing strategies.
  • Leading multi-channel marketing campaigns.
  • Collaborating with internal teams.
  • Analyzing campaign performance.

Key Requirements

  • 4+ years of marketing experience.
  • Retail industry or offline and online combined exposure.
  • Proven expertise in leading integrated marketing campaigns.
  • Strong analytical skills.
  • Excellent project management skills.