Digital Marketing Specialist
4 weeks ago
JOB RESPONSIBILITIES
We are looking for a skilled PPC Specialist to participate in the development of effective paid search strategies, launch and optimize various campaigns, and be involved in keyword selection and audience targeting.
The ideal candidate will have at least 2 years of experience managing performance campaigns focused on lead generation and sales, advanced MS Excel skills to analyze campaigns data, and a solid understanding of SEO and digital marketing concepts.
KEY RESPONSIBILITIES:
- Participate in the development of effective paid search strategies
- Launch and optimize various PPC campaigns
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Suggest and develop new campaigns across multiple channels
- Find ways to reduce risk of click fraud
- Stay up-to-date with PPC and SEM trends
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