Digital Marketing Executive
7 months ago
**COMPANY BACKGROUND**
- Union Group Investments is a privately held entity with interests in a diverse range of companies within the GCC. The management team has over two decades of experience and utilizes this knowledge to drive growth through our operating entities. The company’s mission is to deliver stakeholder value through the creation of a portfolio of investments while keeping in mind our social, economic, and environmental responsibilities. The company’s vision is to become a profitable and self-sustaining wealth creation vehicle allowing for the environment of life for future generations._
- Our operating entities provide a broad range of products and services with exposure to trading, contracting and manufacturing. Union Group Investments consist of five companies: Union Global Technical Equipment, North West Marine Equipment Trading, Union Dredgers and Marine Contracting, Hydro Dynamic Pipe Engineering which are based in the United Arab Emirates and Consolidated Union Contracting based in Oman_
**SCOPE OF WORK**
The Digital Marketing Executive is responsible for executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.
**JOB CONTEXT**
(Important features of Job internal & external environment framework)
- Internal: all departments
- External: Tradeshows, digital media platforms
**Main Responsibilities: (Listed in order of priority)**
- Key tasks and accountabilities are intended to guide the range and level of work expected of the post holder. This is not an extensive list of all tasks that may fall to the post holder and employees will be expected to carry out such other reasonable duties which may be required from time to time._
- Creating, proofreading and editing for various digital marketing content and print media content to ensure consistency in branding
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, linkedin etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website and social media
- Collaborate with designers to improve user experience
- Creation of content for tradeshows
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
**COMPETENCIES & QUALIFICATION REQUIRED**
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
- Basic knowledge of Illustrator
**Experience**:
- Website Development: 2 years (preferred)
- Photoshop: 2 years (preferred)
- Illustrator: 1 year (preferred)
- Digital Marketing: 2 years (preferred)
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