Admissions Manager

7 days ago

Dubai, United Arab Emirates English College Dubai LLC Full time

**Description**

ISP Admission & Communications Manager Role Profile

Purpose of Role

The post holder has specific responsibility for the organisation, administration and strategic

development relating to the promotion of the School at all levels through targeted initiatives and

activities directed by the Marketing Department.

The post holder will be a true ambassador of the School, providing a professional and highly focused

customer-service approach. As a representative of the School, the post holder will also work to develop

links and partnerships with the parent, businesses, and local community contacts to support mutual

development and growth whilst raising the profile and position of the School.

The post holder will be expected to build a close working relationship with other members of the Senior

Leadership Team (SLT) as well as teaching, administrative and other support staff to fully inform and

involve the whole school community in the promotion of the School to the wider world. Collaboration

with colleagues within International Schools Partnership, Middle East (ISP) and attendance at Group

Admissions & Marketing Meetings will also be ex

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply,

their success is our success. Wellbeing and safety are both essential for learners and learning.

Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting

and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences

and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most

Are financially responsible. We make financial choices carefully based on the needs of the children,

students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and

professional development and school improvement.

ISP Admission & Communications Manager Key Responsibilities

Admissions:
Advise prospective parents & stakeholders on our value proposition (profile, program, fee

structure and all services provided) across communications channels.

Primary responsibility of implementing the Schools Admissions process, including lead

generation, family journey, customer service, negotiation and objection handling, call scripts

and parent communications.

Make calls to potential digital and non-digital leads to convert them into school tours and

enrolments.

Organise admissions meetings and open events while displaying excellent customer service.

Support the Phase Leaders in carrying out assessment of prospective pupils per the admissions

policy and Ministry of Education regulations.

Work in partnership with the Registrar to meet the School and Ministry of Education admissions

criteria, including collecting and reviewing all necessary documentation.

Assessment, development and coordination of all policies and documentation related to pupil

admissions (including admissions toolkits, templates, scholarship programs), with the support

of stakeholders within the school, ISP, Ministry of Education and other relevant authorities.

Monitor and develop lead generation activities, work with the ISP Heads of Marketing and

Admissions, to ensure admissions targets are met.

Work with the Principal and SLT to develop appropriate programs and campaigns, such as

referral schemes, scholarships, or working with feeder schools.

Regularly review and develop admissions documents, parent communication platforms and

templates, and marketing collaterals to ensure accurate information and best practice.

Develop and nurture mutually beneficial relationships with feeder schools, nurseries,

universities, local businesses, government entities, education agents and other organisations

to maximise pupil recruitment and retention.

Along with the marketing officer, support the Principal to develop the school’s communication

and engagement strategy, based on the strengths and development areas, promoting the same

within and beyond the school community.

Support the Principal with participation in relevant national and regional conferences, events

and competitions to raise the profile of the school, pupils and faculty.

Lead direct reports in the school to pursue excellence in operational efficiency and customer

service delivery. Systems should be reviewed regularly, and written and verbal communication

are to be customized to maximize engagement.

Advise on effective continued support and communication to new families after pupils enrol at

the school - ‘after sales care’.

Maintain positive vibes and good work relationships between team members

Keep records of the team performance and follow up on their performance reviews on time

School Marketing Activities in collaboration with the market

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