Social Media Lead

9 months ago


Dubai, United Arab Emirates The Production Team Full time

Responsible for working closely with the marketing team and third-party agency in creating a social media strategy, administering content on social media platforms and building audience and customer engagement.

**KEY ACCOUNTABILITIES**:
Duties & Responsibilities
- Develop and implement a social media strategy through, benchmarking, platform determination, research, audience identification and messaging.
- Create regular and meaningful content for all social media platforms, including editing, publishing and sharing content to boost engagement and inspire the target audience to book tickets.
- Develop editorial calendars and flat plan across for all attractions.
- Develop meaningful connections and build influencer database
- Staying current on emerging trends and best practices in social media.
- Define, implement, and oversee the most vital social media KPIs.
- Brief third-party social media agency with monthly campaigns and tactical.
- Develop briefs and communicate to agencies and ensure delivery of content plans on time.
- Ensure that all completion reports per month are shared.
- Ensure all assets for campaigns follow the brand guidelines
- Can use phone editing tools to create social media content on Instagram Reels and TikTok.
- Support the marketing team with miscellaneous requests.

Skills & Competencies
- Fluency in social media: Hands-on skills and knowledge of multiple social media platforms and awareness of current trends.
- Excellent communication skills: Solid writing, editing, storytelling and presentation skills with a strong sense of who the segment audience is and how to meet their needs.
- Computer and design skills: Experience using Photoshop is an added plus.
- Excellent time-management and organizational skills.
- Ability to work well with other team members and departments.



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