Digital Analyst

2 weeks ago

Dubai, United Arab Emirates Star Software Technology DMCC Full time

Positions: Digital Analyst (1)

Requirement: Google Ads and Social Media Ads
- Conduct sophisticated analysis of digital performance metrics, providing regular reports and actionable insights to enhance the efficacy of digital channels.
- Proactively evaluate and enhance our digital analytics capabilities, exploring advanced tools and methodologies such as Artificial Intelligence, predictive analytics, data visualization, data interpretation, dashboard creation, and user journey analysis to amplify our analytics maturity and business impact.
- Develop comprehensive, periodic reports and interactive dashboards that offer a nuanced view of our Digital Marketing performance across all channels and touchpoints.
- Assist in defining marketing and sales objectives by leveraging historical data and trend analysis, enabling accurate performance measurement and optimization.
- Create strategic reports and in-depth analyses of sales performance and targets, engaging stakeholders for informed decision-making through insights that highlight business opportunities and challenges.
- Lead the development of interactive sales intelligence dashboards, making critical information accessible to stakeholders and translating complex data into comprehensible presentations for executive leadership.
- Provide bespoke analysis of sales and customer data to address key business inquiries, adapting to changing business needs and market conditions.
- Ensure the precision and relevancy of our data collection methods and the data itself.
- Gather and report on key SEO metrics, including website traffic, search rankings, SERP positions, and impression shares.
- Demonstrate proficiency in tools such as Looker Studio, PowerBI, Social Media Ad Platforms, Google Analytics and GA4, Google Tag Manager, and Google Search Console, along with an understanding of Excel, SQL, and MS SQL.
- stay informed about the latest trends in Digital Analytics and reporting.
- monitor industry benchmarks, market trends, and competitor performance, adapting these insights to our specific market context.
- develop a comprehensive understanding of international market trends and cultural nuances, particularly in the UAE, to enhance data interpretation and collection.
- exhibit strong project management skills, coupled with a solid understanding of financial frameworks and modeling.

You should be:

- Comfortable working cross-functionally, and assessing issues in the process. A self-starter with a go-get attitude, questioning the status quo as and when needed.
- with A-grade presentation skills.
- Have extensive experience in analysing website traffic data, driven from various sources like ad campaigns, social media, SEO, competitive analysis etc.
- Strong analytical and problem-solving skills, with the ability to synthesize complex data into meaningful insights.
- Excellent verbal and written communication skills, with the ability to communicate complex information in a clear and concise manner.
- Strong project management, data analysis and organizational skills, with the ability to manage multiple priorities and meet deadlines.
- Ability to assess the issues with a process, collect feedback, build a framework and work cross-functionally to solve problems.
- Proficient in Looker Studio, PowerBI, Social Media Ad Platforms, Google Analytics and GA4, Google Tag Manager, and Google Search Console. Along with an understanding of Excel, SQL, and MS SQL.

**Salary**: AED7,000.00 - AED8,000.00 per month

Application Question(s):

- Are you available in the UAE

**Experience**:

- Looker Studio: 4 years (required)
- PowerBI: 4 years (required)
- Social Media Ad Platforms: 4 years (required)
- Google Analytics and GA4: 4 years (required)
- Google Tag Manager: 4 years (required)
- Excel, SQL, and MS SQL.: 4 years (required)
- Google Search Console: 4 years (required)

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