Marketing and Public Relation Executive

4 weeks ago

Abu Dhabi, United Arab Emirates Capital Motion Restaurants Management LLC Full time

**Key Responsibilities:Marketing Strategy and Execution**:

- **Campaign Development**:

- Plan, create, and execute innovative marketing campaigns to promote the company’s products or services.
- Collaborate with other departments to align marketing efforts with business goals and objectives.
- Monitor campaign performance, adjust strategies as needed, and provide regular updates to leadership.
- **Brand Management**:

- Ensure consistent branding and messaging across all marketing materials, including digital and print assets.
- Help define and maintain the company’s brand voice and visual identity.
- **Content Creation**:

- Develop and write content for various marketing channels, including websites, social media, blogs, press releases, and newsletters.
- Ensure content is engaging, informative, and optimized for target audiences.
- **Market Research**:

- Conduct market research to identify customer needs, preferences, and trends.
- Analyze competitor strategies and provide insights to enhance marketing efforts.
- **Social Media Strategy**:

- Create and manage social media campaigns that drive engagement and increase brand awareness.
- Regularly update social media platforms with relevant content and track engagement metrics.

**Public Relations Strategy and Execution**:

- **Media Relations**:

- Develop and maintain strong relationships with key media outlets, journalists, and influencers.
- Craft press releases, media kits, and pitches to secure media coverage and exposure for the company.
- Respond to media inquiries and manage crisis communication if necessary.
- **Event Coordination**:

- Plan and execute public relations events, such as press conferences, product launches, and promotional events.
- Organize press tours, media briefings, and influencer collaborations to promote brand awareness.
- **Community Outreach**:

- Build and nurture relationships with community groups, non-profits, and other external stakeholders.
- Identify opportunities for sponsorships, partnerships, and collaborations that align with the company’s values.
- **Reputation Management**:

- Monitor the company’s public image and proactively address any negative perceptions or PR challenges.
- Manage online reputation, including review platforms, social media feedback, and customer inquiries.
- **Content Distribution**:

- Ensure that press releases, articles, and other PR content are effectively distributed to relevant media outlets and platforms.

**Collaboration & Reporting**:

- **Cross-Functional Collaboration**:

- Work closely with internal teams (e.g., sales, customer service, product development) to ensure alignment of marketing and PR strategies.
- Provide marketing and PR support for new product launches, campaigns, or initiatives.
- **Analytics & Reporting**:

- Track and analyze the effectiveness of marketing and PR campaigns.
- Generate regular reports on key metrics, such as media coverage, website traffic, and social media engagement.
- **Budget Management**:

- Assist in managing the marketing and PR budget and ensure the effective allocation of resources.

**Skills & Qualifications**:

- **Experience**: Minimum of 2-4 years of experience in marketing, public relations, or a related field.
- **Marketing Knowledge**: Solid understanding of marketing strategies, branding, content creation, and digital marketing.
- **PR Expertise**: Experience in media relations, writing press releases, and event coordination.
- **Communication Skills**: Exceptional written and verbal communication skills with the ability to create compelling narratives.
- **Social Media Proficiency**: In-depth knowledge of social media platforms and digital marketing tools.
- **Creativity & Innovation**: Ability to think outside the box and develop creative solutions for marketing and PR challenges.
- **Project Management**: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- **Analytical Skills**: Experience in analyzing campaign performance and drawing insights to improve future initiatives.
- **Education**: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.

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