Assistant PR Manager

1 week ago

Dubai, United Arab Emirates Charlotte Tilbury Full time

**_About Charlotte Tilbury Beauty_**
- Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen._
- Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions._

**About the role**

We are looking for a creative, talented and passionate PR & Advocacy Assistant Manager to join our Middle East & Australia team, to work across all areas of PR, focusing on driving the brand and product strategy for engaging media (consumer and corporate), VIP, influencers and makeup artists. This role will work very closely with the regional PR agencies (Middle East & Australia) to develop, implement, report and analyse strategic PR & Advocacy plans to launch new territories, stores, NPD, brand partnerships, brand campaigns, Red Carpet awareness and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.

This role will report into our Middle East & Australia Senior PR Manager, and the role will involve working very closely alongside Global PR & Advocacy and Marketing teams as well as EMEA Marketing, Commercial, Education and Training team.

**As a Assistant PR Manager you will**
- Develop strategies and exceptional PR plans tailored to the Middle East countries, to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences and drive sales to become #1
- Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content.
- Work closely with the commercial teams to build retailer relationships, develop, and execute plans to boost retailer moments.
- Drive a digital focus to support our owned e-comm channel and professional makeup artist program within Middle East.
- Work closely with marketing to devise and deliver record breaking launch activity for each new launch (product or region)
- Create and execute communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives.
- Propose launch plans for key NPD activity and marketing campaigns
- Deliver plans for securing and utilising celebrity and digital influencer credentials.
- Sample & PR Closet Management
- Product Orders via Internal Order process
- Key reporting on KPIs and tracking results
- Support on budget management

**Requirements**:

- PR experience within the Luxury space, ideally fashion or Beauty
- Must speak Arabic
- A proven background in Beauty PR experience is essential, with both an agency or in-house background as desirable (if coming from an agency, we would be looking at an Account Director or above)
- Background in working with a known personality
- Experienced in devising and implementing strategic plans with creative flair
- Can work under pressure and meet deadlines in a timely manner
- Have a flexible and professional attitude
- Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven
- Data driven, able to analyse post reports for the brand via Traackr tool
- Have experience in the digital landscape - the PR team manage all digital influencers and collaborations
- Adept at managing multiple stakeholders
- Excellent communication skills, with an articulate manner - written, over the phone and in person
- Great relationship-building skills and the ability to network at all levels
- Unflappable and enjoys working in a fast-paced commercial environment
- Strong writing skills and a creative flair when creating reports and presentations, editing, proof-reading, and compiling documents with a meticulous eye for detail
- Passionate about stories and current affairs, with a finger on the pulse of social and news trends
- Ability to work autonomously and at a hands-on level
- Shows initiative and foresight
- Displays drive, ambition and not afraid of hard work
- Energetic and enthusiastic with a team spirit
- Ambitious and committed
- Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided ne

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