Digital & Social Media Marketing Executive
6 months ago
Our client is a global business networking organization with a strong presence in the United Arab Emirates.
We are hiring a UAE experienced digital and social media marketing executive to join their Dubai team.
**Role Summary
- **Digital strategy**:develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation to acquire, grow and retain B2B clients across all social media platforms.
- **Social media management & SEO optimization**:analyze performance and ROI metrics to improve organic search rankings, visibility and engagement to enable better strategic decisions.
- **Customer journey**:optimize the customer journey through website landing pages, sales funnels and brand marketing to improve the target audience and increase quality lead generation and conversions.
**Mandatory Skills & Experience
- 5 - 8 years’ experience in end-to-end management of digital marketing campaigns across various channels, ensuring seamless execution, optimization, and performance tracking.
- Professional content writing capabilities to create engaging digital newsletters and magazines.
- Expertise in planning, implementation and optimization of performance marketing campaigns across Facebook Business, Meta, YouTube, Google, MailChimp, Webflow, ClickFunnels and similar platforms.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Deep expertise in Google Analytics, AdWords, PPC, organic search SEO, display advertising, A/B testing to optimize and enhance campaigns.
- Strong commercial, financial and analytical skills to manage campaign budgets; use data analytics tools to measure and analyze campaign performance to derive actionable insights to optimize reach, engagement, and ROI.
UAE driving license is an advantage.
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**Education
- Bachelor’s degree preferably in Marketing or Digital Marketing
certified in Google Ads and Google Analytics
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- Currently living in the United Arab Emirates - must be able to live and work in Dubai.
- Fluent in English - articulate, creative and compelling in written and verbal communication.
- Energetic, vibrant and confident outgoing personality.
- Ability to keep up to date with emerging digital and social media marketing trends, best practices and technologies to continuously improve and innovate.
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