Marketing Executive

3 weeks ago


Dubai, United Arab Emirates WeSource Full time

**Position**: Marketing Executive

**Monthly Salary**: AED 10,000

**Contract Duration**: 5 months

**Working Hours/Days**: 9am to 6pm

**Location**:Dubai

**Core Duties and Responsibilities**:
1. Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign.

2. Proactively manage the database of existing exhibitions. Build-up product knowledge of the virtual exhibitions. Generate and nurture new event leads and manage them within the CRM database.

3. Content creation, including writing EDMs, newsletters and social media.

4. Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.

5. Project management of each event to ensure it is planned and executed well.

6. Ensure show websites are fully up to date with latest information in accordance to campaign cycle. Supplier and cost management. Set out and monitor entire budget, drop schedule and media plan.

7. Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget. Maintain active social media channels in line with market expectations, monitor engagement and maximize conversion.

9. Implement any other duties as assigned by the Department Head.

10. As duties change, it will be reflected in the job description after discussions are held with the post holder in the yearly performance evaluations. Work as per instructions of the Marketing Manager whilst following the laid down policies and guidelines.

**Minimum Qualifications/Education/Experience/Training/Knowledge**:

- Formal qualification in a business, and or marketing management degree or related disciplines, with a minimum of 2 years’ experience.
- At least 2 years’ relevant experience in an agency or in-house UAE/GCC experience preferred.
- Proven experience in the exhibitions industry is preferable for this role.
- Experience in developing and executing integrated campaigns.
- Strong Marketing experience with excellent interpersonal skills.
- Detail-oriented with a strong affinity for aesthetics, storytelling and creative content principles.
- Fluent in English articulate, creative and compelling in written and verbal communication.
- Strategic, action oriented and data driven; must be able to work in a fast-paced entrepreneurial organization.
- Energetic, vibrant and confident outgoing personality

**Job Type**: Contract
Contract length: 5 months

Pay: AED10,000.00 per month



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