Marketing Manager

3 days ago

Al Qusais, United Arab Emirates KN Express Full time

**Key Responsibilities**:

- **Marketing Strategy Development**:

- Develop comprehensive marketing strategies to promote the company’s brand, products, and services.
- Conduct market research to understand consumer needs, market trends, and competitor activities.
- Define target audiences and create tailored marketing campaigns that resonate with them.
- **Campaign Planning and Execution**:

- Oversee the creation of marketing materials, including brochures, advertisements, videos, and presentations.
- Monitor the performance of marketing campaigns and adjust strategies as needed to ensure effectiveness.
- **Brand Management**:

- Ensure brand consistency across all marketing channels and materials.
- Develop and maintain a strong brand identity that aligns with company values and goals.
- Work closely with design teams to ensure creative assets reflect the brand’s voice and image.
- **Digital Marketing**:

- Manage and optimize the company’s website, ensuring content is up-to-date, user-friendly, and aligned with marketing objectives.
- Analyze web traffic and digital marketing metrics to evaluate the success of digital campaigns.
- **Market Research and Analysis**:

- Conduct market research and competitor analysis to identify new opportunities and trends.
- Gather customer feedback to improve marketing tactics and product offerings.
- Use data analytics to measure the effectiveness of marketing campaigns and refine strategies.
- **Content Development and Management**:

- Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, and social media posts.
- Develop content calendars and ensure content is delivered on time and aligned with marketing objectives.
- Collaborate with content creators, graphic designers, and other departments to produce engaging and relevant content.
- **Collaboration with Sales Team**:

- Work closely with the sales team to align marketing efforts with sales objectives.
- Provide the sales team with the necessary marketing materials, tools, and insights to close deals effectively.
- Coordinate with the sales team to track lead generation and conversion rates.
- **Budgeting and Resource Allocation**:

- Manage the marketing budget, ensuring that resources are allocated efficiently to achieve maximum ROI.
- Track expenses, report on marketing campaign costs, and ensure spending stays within budget.
- **Event Management and PR**:

- Organize and oversee company events, trade shows, webinars, and conferences to promote the brand.
- Develop relationships with media outlets, influencers, and public relations agencies to build the brand’s presence.
- Manage public relations efforts and ensure the company’s reputation is maintained positively.
- **Team Leadership**:

- Lead and mentor the marketing team, providing guidance, training, and performance reviews.
- Foster a collaborative and creative work environment that encourages innovation and growth.
- Set clear marketing goals, KPIs, and objectives for the team, ensuring accountability and achievement.

**Qualifications & Skills**:

- **Education**: Bachelor’s degree in Marketing, Business Administration, Communications, or related field
- **Experience**: Minimum of 5 years of experience in marketing, with at least 2-3 years in a managerial or leadership role.
- **Skills**:

- Proven track record of developing and executing successful marketing campaigns.
- Strong knowledge of digital marketing techniques and tools (e.g., SEO, SEM, Google Analytics, social media platforms).
- Excellent communication, presentation, and interpersonal skills.
- Strong project management skills and the ability to handle multiple tasks simultaneously.
- Analytical mindset with experience using data to drive decision-making.
- Creative, detail-oriented, and results-driven.

**Key Attributes**:

- Strong leadership and team-building abilities.
- Ability to think strategically and creatively.
- Adaptability to changing market conditions and trends.
- High level of initiative and the ability to work independently.
- Strong customer-focused approach with a deep understanding of the target market.

Pay: AED3,500.00 - AED4,000.00 per month

**Experience**:

- Marketing: 1 year (preferred)

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