Creative Design Lead

4 weeks ago

Abu Dhabi, United Arab Emirates Binance Full time

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Based in the BINANCE global brand creative team, the Design Lead will be accountable for the control, creation and delivery of world-class creativity for BINANCE.

The purpose of this role is to help execute the Binance brand vision and provide design management for BAU, brand and product campaigns.

An experienced creative, who can take the overall creative direction and help bring it to life through working with designers, editors and animators, overseeing and managing day to day creative work, brand and product campaigns, global, local, external vendor collaborations, motion, partnerships. Partner with other Business Units to lead briefs and projects from a creative point of view.

This is an exciting, dynamic, and varied Senior Design Management role focused on the development and delivery of brilliant brand creativity to support achievement of annual sales, customer growth and overall business goals.

Reporting to the Creative Director, the Head of Design will lead by example, direct and control a multi-skilled team of designers, motion graphic artists and creators to deliver all creative requirements for BINANCE globally.

**Key Responsibilities**:

- ** BINANCE Design Management and delivery**:

- To ensure that the strategy is clearly documented and communicated to the design team
- To control the timely delivery of creative design in-line with business goals and brand objectives, ensuring ‘best in class’ creative at all times.
- To ensure that the team delivers compelling and differentiating 'on brand' creative for daily, weekly and seasonal brand, tactical and partnership campaigns, ensuring that they reflect the BINANCE brand style and tone and support business goals.
- To be accountable for the quality of design outputs, identifying opportunities for continuous improvement. Motivating the creative designers to explore new avenues of design creation and bringing BINANCE’s creative design to new levels.
- Support the acquisition and retention teams by ensuring the creation and delivery of effective and cost efficient brand design campaigns - generating brand love and engagement.
- n conjunction with the internal partner teams, to learn from the performance of campaigns to continually improve and innovate.
- Devise, propose and deliver a plan for creative asset creation, including graphics and motion design
- Review and optimise all BINANCE creative on an ongoing basis
- Innovate and maintain up to date knowledge of crypto, competitor landscape, branding and design trends and art direction.
- **
Creative Operations & Finance**:

- Working with the Creative Director, Creative Operations Lead and wider Global Marketing, Product Marketing and Social Media teams to define and control 'creative team' processes, ensuring that they are efficient and integrated
- Working closely with Global and Local Marketing partners, ensuring a consistent and optimised approach to all activity.
- To help report, control and monitor the Creative Design budget.
- To collaborate with the Brand Design Lead to produce ‘best in class’ style-guides and requirements for branding, design, photography, motion, illustration.
- **
Team and Relationship Management**:

- To manage on a day-to-day basis the designers and freelance design resources.
- Working with the Global Creative Director to set performance objectives for the designers and perform performance reviews in line with business timelines.
- To develop the designers, identifying development needs and training opportunities to ensure that the design team is operating optimally.
- Build strong relationships with external suppliers
- Together with the Production and Creative Operations Lead ensure that appropriate freelance resources are available when required.
- Control, manage, coach and motivate the Designers.
- To implement the Global Creative Director succession plans.
- Maintain and develop strong relationships with other teams and business functions to help facilitate the BINANCE vision.
- To develop the team’s creative and motion design knowledge and skills to ensure all creative is best in class.

**Requirements**:

- Experienced Design professional with qualifications in graphic design, branding and digital design.
- Minimum of 7 years experience in managing a creative team of designers, creatives, content creators.
- Experience of development, objective setting and performance management.
- Experience of working within a global business.
- Experience working within a design team for a fast paced, high volume online business, deliver

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