Commercial Manager Rare Diseases
2 weeks ago
The Commercial Manager Rare Diseases (CM RD) will be central to supporting the pre-launch planning, execution, and operational rollout of the rare disease assets at GCC level. Using their knowledge of Rare Disease therapy areas and the account ecosystem complexity, to drive change in the patient journeys e.g. diagnostic procedures, therapeutic decisions, speed to appropriate treatment etc. The CM RD role also has responsibility for guiding their team to collaborate with their customers in a customer centric way, in order to optimise patient outcomes and ensures their team members are the first contact for health care professionals for the territory coordinating all interactions in customer-driven way. The CM RD will report to business unit director and will work on ensuring localization of strategic execution, delivering patient uptake and sales, leading annual tactical plan, and results monitoring. Acting as front-line manager of the Rare Disease Account Manager’s (RDM’s) to manage day-to-day operations and to ensure alignment with Affiliate GM core teams and key functions.
Moreover, the CM RD will manage directly the marketing needs for the business including the customer engagement plan, develop the local account strategy, create/localize the promotional materials, account/ customer segmentation and targeting and monitor the achievement of the launch KPIs.
**Tasks**
**1. Strategy**
- Translates Organizational Strategy into tangible goals for Rare Disease Account Managers, providing context for all goals and actions.
- Create excellent business partnerships with affiliate teams, understanding the local strategy and ensuring seamless integration with day to day local operations.
- Enable an exceptional and seamless customer centric experience in line with CSL Vifor’s customer centricity goals, whereby information on CSL Vifor's products, services, and relevant disease areas, improve the patient journey within all accounts.
**2. Business planning: leveraging and coordinating resources**
- Input into local sales KPIs and utilize data insights & dashboards to track progress.
- Ensures the omnichannel Customer Engagement model is active to deliver the best possible customer experience.
- Establish Regular cross functional Key Account Plan reviews to drive 360 view of the top tier accounts, best practice sharing and identification of opportunities / barriers.
- Work with Commercial excellence and Regional Commercial Lead to ensure CRM is seen as a valuable business tool and meets the needs of the Rare Disease Environment.
- Exercise fiscal control manage expenses and allocate resources. appropriately and pragmatically, consistent with written business plan to maximize business growth drivers and return on investment.
- Local lead of the annual planning cycle, incl. forecasting, budget and OPEX planning.
- Interfaces with Global Brand Team, Medical Leads, Market Access, Sales and Marketing Excellence and Affiliate key stakeholders in the analysis and reporting of management performance and KPIs.
- Collaborates with other key players to capture broad perspectives and ensure a cohesive approach between the GRD BU and local affiliate teams.
- Work independently to set own travel schedule to ensure adequate coverage for all key accounts.
- Drive Field activity coverage & frequency aligned with business priorities of Rare Disease Environment.
**3. Leading teams**
- Leads the team and individuals according to the situation and objectives. Adjusts approach as required.
- Maintains and builds capability in the team by accessing relevant learning and training solutions.
- Recruit/build/develop and manage a highly effective and motivated team of RDAM’s and ensure that Vifor Pharma is recognized as among the industry’s best rare disease player.
- Lead and organize all sales and training meetings and complete all required responsibilities on time and by achieving established standards
- Engage with top strategic customer accounts.
- Engagement together with RDMs in the field (and virtual)
The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.
**Minimum Requirements**
- Minimum 8 years of experience in the pharmaceutical industry
- Minimum of 2 years of marketing experience and direct product management
- Minimum 2 years of people management experience Strong scientific/medical knowledge at Bachelor’s degree of pharmacy or Medicine
- Has worked in a role with a substantial Medical and/or Market Access component
- Ability to engage, connect and build partnerships with customer remotely.
- Business/Commercial orientation/acumen
- Strong customer focus: demonstrated ability of creating win-win partnerships
- Project Management where tangible success has been achieved
- Enjoys the blend of homeworking & being in the heart of a Clinical setting
- Mastery in influence mapping and
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