Leader, Growth Marketing

2 months ago

Dubai, United Arab Emirates OPEN BONNET Full time

**About Open Bonnet**

Open Bonnet is a technology platform that aims to bring the much needed Standardization, Transparency & Convenience in auto-aftermarket. Open Bonnet aspires to be at the forefront of the evolution that is happening in automotive industry. The platform was launched in late 2019 & we have built many strong partnerships towards sustainable and long term success. This includes TOTAL Energies, Al Masaood Auto to name a few. With a revamped ecommerce platform launched recently, we plan to generate the necessary momentum in terms of new customer acquisition.

**About The Role**

**We invite applicants who can**
- Develop strategies to expand and strengthen the customer base.
- Examine correlations between prospecting activities, revenue, and budget.
- Create segmented campaigns that reach out to a specific audience.
- Make enhancements to the quality of existing messages, communications and images.
- Test and evaluate current and potential organic and paid acquisition channels.
- Collaborate with marketing team to create great content that attract traffic and generate leads.
- Work with the team to use metrics for the tracking of lead generation.
- Use metrics from successful campaigns to justify budget increases and those from unsuccessful campaigns to redirect resources.
- Identify any other areas of demand generation in B2B space (SMEs/ Corporates/ Used car sellers/ Rent-a-car owners etc)
- Engage with the sellers on a routine basis in order to gain more share of their marketing spends.
- Meet Demand Generation & Engagement targets.
- Conduct extensive research, at all times understanding and monitoring market & competitor activities.
- Implement and utilize analytics to track sales trends and identify opportunities for growth.
- Develop sales strategies to drive revenue numbers and growth targets from accounts under management.
- Build trust & foster relationships to be recognized as a quality provider of aftermarket services.
- Collaborate with customer service, operations and management towards creating synergies and fast execution.
- Maintain awareness of automotive industry, paying particular attention to new features, technical developments, market trends, competitor analysis, selling techniques and customer handling skills.

**Minimum Requirements**:

- Minimum 3-5 Years of UAE based experience as a marketer preferably in Automotive sector.
- Minimum 1-2 years of marketing experience with an established e-commerce website selling products or services themselves - and thorough knowledge of all on-page optimizations in the purchase journey needed to succeed in the digital marketing space
- Holder of UAE driving license with car ownership as an added advantage.
- Confident communicator who is able to manage communication tone of various English speaking nationalities
- Educated to degree level with excellent command of English. A slight grasp of spoken Arabic will be an advantage.

**What We Offer**:

- Permanent Full Time Position
- Incentive based pay structure (linked to contracts and revenue generation)
- Handsome base salary + travel allowance
- Option for enrollment in ESOP options upon proving merit
- An amazing, innovative technology and a growing tech brand that you’ll be proud to represent in future
- Opportunity to build experience selling to Mid-Market and C-level executives
- Opportunities for career growth along with a growing tech-startup

**Job Types**: Full-time, Permanent

**Salary**: AED7,000.00 - AED10,000.00 per month

Application Question(s):

- Are you currently visiting or working in Dubai?
- What was your last drawn salary (in AED)?

**Experience**:

- Ecommerce Platform Marketing (not Amazon/ Noon): 3 years (preferred)

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