Head

2 weeks ago

Dubai, United Arab Emirates Landmark Leisure UAE Full time

The job holder will be responsible for creating and implementing marketing strategies to develop the Concept brand / brands in line with the Concept objectives and ensuring that positioning of the brand is consistent throughout the region and new markets for the brands

DO — Key Responsibilities

**1.Brand Building**:
Deploying successful marketing campaigns from ideation to execution
Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives
Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories
Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectives
Develop/maintain a website for the brand that is in line with brand image

2. Promotions and Events

Recommend store promotions in consultation with buyers/ retail operations
Ensure that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified
Recommend events specific to brand / product category / season
Forecast along with buyers / retail operations on the increase in footfall sales during the promotions

3.In Store/ Out Door Media Planning

Ensure all aspects of imaging - store windows, visuals, banners, posters, shelf takers are in line with the “Image” of the Brand and Ensure all aspects of imaging - visuals, banners, posters etc are in line with the “Image” of the Brand and target the appropriate audience
Co-coordinate with the territories and the brand's agencies as necessary on the media advertising
Ensure consistency in the brand image

4.Budgeting and Planning

Prepare the annual marketing budget for the Concept in consultation with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc
Review the budgets and make recommendations to the management as deemed necessary
Report on the utilization of the Budgets periodically (as agreed)

5.Advertising and Agency Management
Plan and coordinate with Corporate Marketing on media buying and Agency contracting
Track advertising maintained with the agency
Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides
Review the effectiveness of advertisement promos and take corrective actions
Set agency deliverables with respect to the brand’s communication strategy
Responsible for all approvals on the brand and marketing in coordination with concept head

6.People Management
Manage the performance of the team - set annual performance goals, monitor performance and provide constructive feedback to improve performance.
Identify their training and development needs and ensure their fulfilment
Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart
Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the Marketing team

7. Market Research
Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing
Conduct market research to study the effectiveness of the media campaign and with respect to the money spent, in coordination with Corporate Marketing
Set goals and parameters for the Marketing Research
Analyze consumer behavior and determine customer personas
Monitor competition (acquisitions, pricing changes and new products and features)

8. Miscellaneous
Oversee other outside agencies for order placements and printing needs, shopping bags, stickers,.flyers, and other sales material.
Negotiate with vendors and contractors to coordinate media cost, placement, and scheduling
Create opportunities for Cross Promotion and co-branding
Plan with Public relation agencies for PR and media coverage in consultation with Brand Head and Group Corporate communication & PR
Represent the Concept / Brand at media and marketing events
Conduct territory and market visits to assess implementation of marketing / branding guidelines and source competitive intelligence
Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends

**Qualifications**:
**Qualifications**:
Post Graduate Degree in Marketing / Advertising / Public Relations / Communications essential
Digital marketing certification
12 years of marketing experience in the Hospitality / Retail / Leisure/ Family entertainment Centres Industry
Min 8 years of managerial experience of heading a Marketing function in a Hospitality / Retail / Leisure/ Family entertainment Centres Industry - GCC.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
Up-to-date with the latest trends and best practices in online marketing and measurement

**Skills and Capabili

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