Officer - Performance & Digital Marketing

2 days ago


Dubai, United Arab Emirates Emirates Nature-WWF Full time

Officer - Performance & Digital Marketing

**Position Title**: Officer - Performance & Digital Marketing**Unit**: Marketing & Engagement**Directly reports to**: Snr Manager Digital Marketing**Location**: Dubai Shared Office, Abu Dhabi Shared office, Remote and other location within UAE.**Direct reports**: None**Type of contract**: Full-time-
Background

Emirates Nature is a UAE environmental non-governmental organization, established under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s representative in the Western Region and Chairman of Environmental Agency - Abu Dhabi (EAD).

Emirates Nature works in association with WWF, one of the world’s largest and most respected independent conservation organizations. Emirates Nature-WWF has been active in the UAE since 2001 and has successfully initiated and implemented several conservation and education projects and initiatives in the region.
Emirates Nature-WWF works federally and in the region with offices in Abu Dhabi, Dubai and Fujairah and is governed by a local board of directors.

Job summary

The Performance & Digital Marketing Officer will play a critical role in driving donor acquisition for EN-WWF and will have the opportunity to make a meaningful impact on the organization's mission. Proficiency in Salesforce and HubSpot is crucial to manage and organize partner and donor data effectively.

Major duties and Key Responsibilities
- Creating and executing a strong performance marketing strategy & execution plan for effective lead & donor acquisition, fundraising initiatives, and retention plan.
- Develop and implement digital advertising campaigns across various platforms to drive Partner & donor acquisition.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
- Manage PPC efforts on Google Ads, Facebook Ads, LinkedIn Ads and other platforms.
- Allocate budgets and analyze and recommend modifications to ad spends.
- Build tracking and reporting mechanisms to measure the success of campaigns, using Salesforce and HubSpot
- Utilize ROI metrics to optimize campaigns and ensure they are cost-effective.
- Identify opportunities to implement and then innovate campaigns.
- Identify and develop channel opportunities with technology partners.
- Own and execute performance marketing.
- Own and execute affiliate marketing.
- Lead on optimizing landing pages and customer acquisition funnels.
- Working cross-functionally with the product management, design, and marketing teams and Digital, to deliver data-driven growth initiatives.
- Stay up to date on industry trends and best practices in performance marketing.
- Develop and maintain relationships with key partners and vendors to support campaign execution.
- Utilize Salesforce and HubSpot to manage and organize donor data.

Major duties and Key Responsibilities
- Coordinate specific online marketing campaigns across all digital channels
- Accountable for delivering Emirates Nature Digital Campaigns, Earth Hour, Save 1/3, Target Climate and any other campaign that the Organization is launching during the year.
- Managing Social media post creation, community management, support creation of social media calendar.
- Supporting Comms in ensuring all digital communication is as per standards and best practices
- Collaborate with internal teams to create landing pages and optimize user experience
- Website Management, maintaining current websites and managing new creation of websites.
- Coordinating content development for digital platforms and ensuring it is delivered on time and quality
- CRM Management working to increase CRM capabilities for digital leads nurturing techniques.
- Communicate on a regular basis to review performance of digital marketing campaigns and provide recommendations for improvement.
- Analytics and Reporting for all digital platforms, including managing and setting dashboards.
- Responsible for the performance and up-time of the website.

Required qualifications
- Bachelor’s degree in Digital, Marketing, IT or relevant field
- 3+ years of experience in performance marketing, with a focus on digital advertising
- Proficiency in MS Office Suite (Word, Excel, PowerPoint, and Outlook)
- Experience in project management and marketing campaigns/member communications

Skills required
- Strong understanding of ROI metrics and ability to optimize campaigns based on data
- Experience with tracking and reporting mechanisms, Salesforce and HubSpot and analytics tools.
- Experience with social media and Google advertising platforms
- Proven ability to work in a fast-paced, deadline-driven environment
- Strong project management and organizational skills
- Strong understanding of user experience best practices and trends
- Knowledge of Content Management Systems.
- Experience in optimizing landing pages and sales cycles, and sales/user funnels
- Experience in CRM systems and practices
- Knowledge in mobile APPs
- Highly orga



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