Lifecycle Marketing Manager

3 weeks ago

Dubai, United Arab Emirates Binance Full time

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

We are seeking a highly experienced Lifecycle Marketing Manager to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members.

This is a remote role.

**Responsibilities**:

- Direct and create plans for user operations across the entire team
- Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing campaigns
- Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions
- Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points
- Manage and mentor team members, ensuring their professional growth and development

**Requirements**:

- Proven experience in team management, collaboration, and the development of successful lifecycle marketing campaigns
- 7 years or above years of experience in lifecycle marketing/ strategy, preferably in an online industry
- In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
- Knowledge and experiences in using marketing automation platforms/ tools
- Exceptional logical thinking and data-driven decision-making abilities
- Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
- Fluent in both written and spoken English

**Working at Binance**
- Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
- Fast moving, challenging and unique business problems
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Competitive salary
- Flexible working hours, Casual work attire
._

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