Digital Marketing Strategist

4 weeks ago


Dubai, United Arab Emirates GBS IT Services Full time

**Job description**

Digital Marketing Strategist is responsible for the successful management of digital strategy for our products and services. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of our business and drive growth opportunities. The strategist also handles the day-to-day operations of our marketing activities, vendor engagements, events, research, scope development, creative briefing, and job execution for all of our business units.

**Responsibilities**:
Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
- Executes Digital Marketing to be high quality, on-time, and cost-effective/on budget
- Generate potential leads through digital engagement
- Build a strong brand for our companies in Saudi and GCC market
- Conduct virtual roadshows and webinars with our partners
- Help the company to build digital marketing collaterals and contents
- Develop a yearly marketing plan and manage all activities of the company
- Analyze and report the effectiveness and outcome of the marketing activities periodically
- Fosters timeline development and monitors progress, ensuring deadlines are met
- Manages overall project scope and ensures staffing assumptions adhere to the budget
- Develops strong, trusting relationships between teams and partners, providing leadership and support during strategy, ideation, and execution
- Proactively approach on our marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Writes communications briefs, ensuring that creativity and media are effectively integrated
- Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
- Develops a total understanding of online target audience and mindset modes
- Writes and transmits conference reports
- Set long term and short term targets
- Prepare periodic reporting against targets

**Skills/Requirements**:

- 4-5 years of full-time experience in digital marketing and advertising (digital experience is a must)
- Digital Marketing Industry Certifications
- Knowledge in Data Analytics and Machine Learning is preferred
- Excellent knowledge in leading digital marketing tools and techniques
- Proven track record in lead generation through digital marketing
- Proven track record in digital brand building
- Superior communication skills, both internal and client-facing
- Strong interest in technology and digital marketing
- Master’s degree in Marketing or equivalent in a related field

**Salary**: AED6,000.00 - AED9,000.00 per month

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (required)



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