Digital Social Media Expert at Lucia Clinic

2 weeks ago


Dubai, United Arab Emirates Jobs for women in Dubai and UAE Full time

Digital Social Media Expert at Lucia Clinic
- Marketing | Public RelationsListed On: 22 March 2024

Expires On: 22 April 2024
- Dubai- Lucia Clinic is seeking an experienced and creative Digital Social Media Expert in Dubai.Job title: Digital Social Media Expert
Division/Department: Marketing
Reports to: Head of Marketing Department

Job Scope:

- To effectively engage with targeted virtual communities and network users.
- To achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.
- To possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.
- As a representative of our brand, you will actively participate in relevant conversations, gently promoting our products/services while providing support to existing and potential customers.
- Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.

Key Responsibilities:

- Experience as a social media specialist or similar position
- Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
- Ability to use social media for impressions and brand awareness
- Excellent knowledge of social media platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube and Google my business.
- Understanding and define most important social media KPIs, web traffic metrics and SEO
- Monitor SEO and user engagement and suggest content optimization
- Experience doing buyer persona and audience research
- Familiarity with publishing and web design
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with Marketing team and other departments (medical customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions
- Develop, implement and manage our social media strategy
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
- Provide constructive feedback

Education and/or Work Experience Requirements:

- Bachelor’s degree in Marketing or relevant field.
- Areas including journalism, business, public relations and communications are of particular importance.
- Master’s degree in internet marketing is plus.
- Social media specialist needs to have an in-depth understanding of the many social media platforms and be comfortable navigating each of them.
- You should have knowledge of and experience with tools and software that allows content to be shared across various platforms.
- Five to eight years of experience in social media.

Skills and Abilities:

- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinking and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills

Work Conditions:
Typical working hours are 8 hours in period of Clinic timings 9 am to 8 pm with an hour lunch break, 5 days a week.

Due to the nature of the job, you will be required some times to work on Public Holidays and occasionally on your Weekly offs.

You will be mainly working in an air condition environment.

Physical Requirements:

- While performing the duties of this job, the employee is regularly required to pay attention to details, talk or hear.
- The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls and reach with hands and arms.
- The em



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