Brand Marketing Assistant Manager
2 weeks ago
_**Brand Marketing Manager (Alcohol Beverages)**_
- _Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget._
- _Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities_
- _Develop marketing strategies aligned with the brand strategy_
- _Act as the key liaison between product introduction and buyers._
- _Leading and implementing channel specific marketing strategies and plans for assigned retailers._
- _Maintain customer relationships for future purchases._
- _Cultivate programs that ensure products sell in-store._
- _Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams._
- _Leading activation programs with partners to improve brand visibility._
- _Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected._
- _Developing marketing campaigns and promotional strategies based on product features and target markets._
- **Eligibility Criteria**_
- _Must be a graduate in any discipline._
- _Thorough knowledge in various marketing strategies._
- _Strong knowledge of consumer industry especially in FMCG products._
- _Experience analyzing large amounts of data and trends._
- _Ability to think critically and creatively._
- _Familiarity with market research tools and techniques._
**Salary**: AED10,000.00 - AED15,000.00 per month
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