Business Analyst

6 months ago


Dubai, United Arab Emirates Digitas Full time

Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,500 employees across over 40 countries and 60 offices.

**Job Description**:
We are looking for a highly experienced Business Analyst to work with us on redefining a Web Portal to offer various product and Services to its users.

**Technical & Product**
- Business Analyst to work closely with stakeholders to elicit and document business requirements.
- Conduct interviews, workshops, and meetings to understand and document the current business processes and identify areas for improvement or define new processes.

**Analysis and Documentation**
- Analyze the gathered requirements, identify gaps, and propose solutions.
- Create detailed documentation, such as business requirements documents (BRDs), functional specifications, and use cases, to communicate the requirements to development teams.
- Write user stories with detailed information and acceptance criteria following INVEST criteria (Independent, Negotiable, Valuable, Estimable, Small, Testable.
- Write Business requirements as part of RFP (Request for proposal) documents which are clear and understandable by vendors.
- Create competitor benchmarking reports.

**Solution Design**
- Collaborate with technical teams to design optimal solutions.
- Collaborate with the design team to ensure a clear understanding of the requirements.
- Define system functionalities, workflows, and user interfaces to meet the business needs.
- Assist in making technology recommendations and evaluating vendor products.
- Assists the QA team in the validation and testing activities to ensure that the implemented designs meet the specific requirements.

**Stakeholder Management**
- Influence stakeholders to support business projects

**Business Acumen & Operational Efficiency**
- Knowledge of software development methodologies and systems analysis
- Familiarity with business process modelling, workflow tools

**Innovative & Analytical Mindset**
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Proficiency in gathering and documenting requirements
- Experience of working with JIRA, Confluence, Visio, lucid, Figma etc.
- Excellent presentation and negotiation skills

**Qualifications**:

- 4-6 years experience working in a Business Analyst role
- Experience working in an agency environment would be preferred
- Good technical experience
- Great communication skills


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