Marketing Executive

3 months ago

Dubai, United Arab Emirates Informa Markets Full time

**Company Description**
Informa is one of the world’s leading knowledge providers. We create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide.

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
**Job Description** The Role**

**Job Summary/Responsibilities**

**Data Analysis and Reporting**: A core aspect of this role is tracking campaign performance through analytics tools. Performance Marketing Executives use this data to identify areas for improvement, optimize campaigns for better results, and report on key performance indicators (KPIs) to stakeholders.

**Customer journey management**: overseeing the customer journey from start to finish. Work with a variety of teams, including marketing, sales, and customer service, to ensure that the customer experience is seamless and meets the needs of the customer.

**Research and identify strategic partners to collaborate with locally and internationally**: This includes identifying potential partners who can help the company reach new markets, grow its customer base, or improve its products or services. The marketing team should research potential partners’ capabilities, strengths, and weaknesses to ensure that they are a good fit for the company.

**Manage the business matchmaking feature and ensure high ROI for the clients**: This includes managing the company’s business matchmaking platform, which connects businesses with potential customers and partners. The marketing team should track the results of the matchmaking platform to ensure that it is generating leads and sales for the clients.

**Manage marketing tool kits (e-signatures, social media posts, WhatsApp invitations, explainer videos, etc.)**: This includes creating and managing the company’s marketing toolkit, which includes a variety of marketing materials, such as e-signatures, social media posts, WhatsApp invitations, and explainer videos. The marketing team should ensure that the marketing toolkit is up-to-date and that it is aligned with the company’s marketing goals.

**Qualifications** Key skills and education**:

- Ideally educated to degree level or equivalent
- Analytical and questioning mindset
- Highly creative with excellent copywriting and visual marketing skills
- Fast learner and committed to personal development and growth
- Deadline and target driven
- Experience of working with CMS platforms (but coding knowledge not required)
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe
- or others)
- Database development and growth, including segmentation / advanced targeting
- Building relationships with partners and stakeholders
- Experience of working in a pressurised environment
- Good verbal and written communication skills
- Proficient in the use of MS Office, including intermediate/advanced PowerPoint,
- Word, Excel
- Events marketing experience

**Additional Information**

We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.

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